Posts filed under ‘Writing’

How To Build A Brand

Check out this quick video. How To Build An Online Business With Substance And History

How to build a brand isn’t a question that most marketers ask because they are almost always thinking in the short-term .  Thinking how can I make a quick buck or build a website to sell to someone else?

What’s missing in the discussion is that making money online is the same as making money offline.  If you want to make a little money start a small site or brick and mortar and you will appeal to a few folks with a few dollars.  Build a brand and you will appeal to a larger audience that can identify with you and wants to buy whatever it is you are selling.

Now there are limitations to everything and even though rules were made to be broken there are rules to branding that if not followed will bring down the strongest up-and-coming brand.

One way of taking your online business to the next level is to build a brand.  Yeah that’s great but how’s it done?

Finding a niche helps.

If you can find or develop your own niche you can create opportunities to brand yourself, that is if you beat everyone else to the punch.

If you’re asking how you do it then I suggest you check out this article.  Changing the way you think about yourself and your business will help to put you on the right road to developing your own niche.

You can brand a niche, you can brand yourself, or you can brand a product or a suite of products by providing your customers with emotional reasons to do business with you.  It could be that you have elaborated upon a particularly painful time in your life where you made changes and that resonated with them.  Or it could be that you are successful and they want to have the same success feelings that you have.  A brand doesn’t have to be a pair of jeans or a certain perfume.  A brand can be an animal, a taste, or an idea, it’s anything that your customers associates to you and your business that they experience some emotion in identifying with.

Build a brand that lasts and your customers will love you for it.

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July 2, 2012 at 10:29 pm 1 comment

Which Writing Style Is Right For You?

It seems that everybody is writing about how to make money one the internet these days.  Why not? There are over 1 billion peopl surfing the billions of the internet looking for something.  They are either looking for ways to make money online or they’re looking for the latest recipe for tacos.  Whatever it is if you are writing you have a particular style.

How do you choose what style is right for you?  You could use the conversational style.  That’s where you would write in complete sentences questions and then answer those questions as if it were another person talking.  I recently read an article on www.pagesmartseo.com entitled “Who Do You Write For” that addresses a couple of different styles and approaches to writing.  He talks about taking the position of writing what he does in order to help a wayward youth on the road.

It can help to have a picture of the person or persons who you are writing about or to in your head.  Although your topic might be on an inanimate object.  Who do you write for?  What style do you choose?

Each topic takes on its own personality as you write, sometimes it’s a mean angry topic that is forced into a corner while you try to say something good about it but can’t.  Sometimes it’s hard to say a negative word at all about the puppy that runs around in your mind.

Which ever you choose remember to always consider who you are writing  for and that will enable you to dictate the style.  Making money online doesn’t have to be rocket science.   You need to use your imagination and plenty of time and then your talent will miraculously appear.

Take this as the last bit of information for this article, you are the best person writing your topic at this time in the whole world, practice your art with this in mind.

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July 1, 2012 at 9:40 pm Leave a comment


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